It is the heaven’s way to reward the hardworking and the business’s way to reward the trustworthy. Zhong Guangyu, the chairman of Linyi Seven Rainbows Trading Company Limited, is an excellent distributor of 3TREES furniture paint in Shandong Province, and has been a 3TREES partner for ten years since 2008, with his company’s annual sales having doubled for many years in a row and rising from a few hundred thousand yuan to about RMB10 million in 2017.

“I will remain a 3TREES distributor as long as I am allowed to be,” said Mr. Zhong firmly. Doing business is the same as looking for friends, where you have to find your like-minded with passion, dreams and ambition. And Chairman Hong's visionary and far-sighted strategic thinking had left a lasting imprint on the corporate culture of 3TREES and inspired Mr. Zhong as well. "In the summer of 2010, Chairman Hong traveled thousands of miles to Shandong Province to guide our sales work. The working conditions were very difficult, and the furniture factory was even worse, but Hong and his team did not hesitate to come in and ask about our production and business conditions. That was very inspiring to me and my staff." Mr. Zhong is a loyal distributor of 3TREES furniture paint, who has focused on the 3TREES brand for ten years. This loyalty comes from the attention and care that 3TREES shows to its partners, and from the fact that 3TREES has always honored each and every one of its commitments, a sterling reputation that 3TREES has earned over the years.  

The Shandong market has been mainly concentrated in the high-end civil furniture, office furniture, and solid wood suites with intense competition. In the early stages, Zhong took some detours in market development by engaging in a price war with other brands, only to find that with the lower prices sales went down instead of going up. In the end, it was Chairman Hong’s words that awakened him: only by focusing on healthy paint, brand and services can you stand out in market competition and remain triumphant. Since then, Mr. Zhong has strategically reorganized his business by identifying market positioning, increasing investment in branding and service team building, and creating a benchmark for healthy paint in the Beijing-Tianjin-Shandong market with a view to enhancing the brand's influence in the Bohai Rim region. In recent years, thanks to his early deployments, Zhong has seen his business booming and steadily expanding in a market where many brands have faced increasing pressure from more stringent environmental policy. “All in all, my full faith is in 3TREES!”